Marketing: �鶹��ý, Greater Cincinnati Region

Marketing

Bachelor of Science in Business Administration (B.S.B.A.)

Degree Overview

In today’s hyper-competitive global business environment, it is becoming very clear that for any organization to prosper, it must adopt a market orientation as its guiding business philosophy. Being market oriented simply means that an organization considers the needs and wants of its customers as crucial input in every decision that it makes. To successfully accomplish this goal, the organization must develop and nurture close relationships with its customers. Marketers are literally the interface between the organization and its customers. A career in marketing, no matter which of the dozens of different career paths one chooses to follow, is at its heart a career in strategically creating and managing these relationships.

DEGREE HIGHLIGHTS

➤ Student-oriented, purpose drive agency. Marketing majors have the opportunity to participate in the , the only student-owned non-profit marketing strategy program that is fully integrated in college classrooms. Students who join the "firm" work with companies like Procter & Gamble, Chipotle Mexican Grill, Frontier Airlines, and Rhinegeist Brewery to help them apply fresh and creative thinking to overcome challenges associated with marketing to Generation Z and Millennials. The Underground Agency was recognized as a challenge winner from AACSB for elevating entrepreneurial thinking and new business creation for students.

➤ Network with top marketing research professionals. NKU is the only university regionally that offers an innovative program allowing students the ability to discover the market research industry firsthand. For over 15 years, our Marketing Research Partnership Program has been giving students the skills and experience to become the next generation of marketing research professionals through hands-on learning with client research projects, networking events, and a mentor program.

➤&�Բ��;Internship opportunities. Internship opportunities are very diverse and are continually being upgraded through the efforts of the department’s professional advisory boards, faculty, and the college’s business experience manager.

➤&�Բ��;Make the world your classroom. Study abroad in countries around the world, including Czech Republic, Ireland, Germany and England, while taking specialized business courses.

➤&�Բ��;More options. NKU's comprehensive curriculum makes it easy to double major or minor in another area of business, such as sports business & event management, to compliment the knowledge gained through the marketing major.

CAREER OPPORTUNITIES

Those with �鶹��ý marketing degrees are prepared for careers in marketing research, digital marketing, public relations, promotions, brand management, and more. They are hired by some of the biggest local and national companies, including Procter & Gamble; 84.51°; the Kroger Co.; Burke, Inc.; and Ipsos.

Marketing Bachelor's Degree Jobs

➤ Market research analyst
➤ Advertising specialist
➤ Social media coordinator

➤ Brand manager
➤ Sales representative
➤ Digital marketing analyst

➤ Content writer
➤ Public relations manager
➤ Promotions director

ALUMNI SPOTLIGHT

“The Haile College of Business offers professional and personalized mentoring as part of the overall curriculum. By providing a collaborative mentoring environment that tackles real business challenges, students are exposed to the most current, diverse, every-day issues businesses face, and provides students with personalized guidance, connections, and knowledge.”