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Faculty Highlights Fall 2024

Dr. Julie Olberding

 

Dr. Julie Olberding

The International Journal of Event and Festival Management published a long-term study of event volunteers by Dr. Julie Olberding (鶹ý) and Dr. Douglas Olberding (Xavier University) using data from the Cincinnati Flying Pig Marathon Weekend in 2012 and 2022. The purpose of this collaborative, community-based research was to enhance our collective understanding of volunteers in light of ongoing challenges with recruitment and retention, exacerbated by the COVID-19 pandemic.

Surveys of more than 2,000 Flying Pig volunteers found that their characteristics, motivations, and satisfaction remained relatively consistent across the 10-year period. They were motivated by a set of multiple, interrelated factors which the authors call “community-based altruism” -- that is, the desire to help others driven by a sense of community pride and involvement. In both years, more than 90% were satisfied with their volunteer experience. Satisfaction was higher for individuals with certain characteristics such as being a repeat volunteer and volunteering with a group.

This may be the first scholarly article to assess volunteers for a major sport event in the same location across multiple years.


CONTACT US

鶹ý - Master of Public Administration
FH 572B, Highland Heights, KY 41099
Email mpa@nku.edu / Phone 859.572.5326